You don’t need a business objective behind every piece of creative or every interaction. It’s a okay to just be human.
It takes approximately 10 years for something to fall off of Google. Diminishing
searches, decreased backlinks, and low search engine visibility
deprioritize an entry until it eventually disappears all together. The
story of our digital exploits are limited to our self-promotion, the
narrative we purport, the content we produce, and the consumers we
impact. There is a role for paid, owned and earned media in our market
strategy. Yet the paradox of our generation’s recorded history is that
our contributions are digitized on platforms we don’t truly own and
operate. So, what happens when we die? What happens when our hosting
expires, our .com reverts and Instagram no longer exists? The
documentation of our work will also cease to exist, but that doesn’t
negate the converted impact we made online to offline. Truth is, no one will carry your digital currency unless it extends real life utility.
On March 31st we lost a thought leader who challenged the limitations
of digital impressions and the idea of “showing up” by redeveloping his
community IRL. With the access and capital earned from his tenure as an
artist, mogul and businessman, Nipsey Hussle obliterated the boundaries of just how far digital business can grow and impacted the world with his marathon. Now, it’s your time to race.
A lasting impression: Ermias reigns immortal in “Higher”.
Living in infamy:
Everyone is operating off of the logic to serve their own best
interest. At any given moment, this thought process can create a system
that enables opportunists and those who lack code to take advantage of
their environment — oftentimes to your detriment. The idea is that there
is no value in anything if you just give it away. However, assessing
value isn’t based on the recipient’s experience but rather the creator’s
efforts. There are things in life that only you can teach you.
Listening to your heart to keep you from behaving uncharacteristically
and missing an opportunity is one of them. Seeing vision in the future
of your friends, that they may not even see for themselves is another.
Link-it-Out:
- Instagram is diving deep into the e-commerce world, that will change the way music handles D2C.
- [Trigger Warning] Blacc Sam recalls Nipsey Hussle’s last moments in the most vivid interview ever regaled at the LA Times.
- Fox is finally addressing their diversity challenge after cancelling a series of diverse shows.
- From Lil Nas X to Blanco Brown, the yee-haw agenda is coming and it will be trap and urban.
- Amazon is empowering employees to quit and serve as delivery merchants.
- Facebook is reprioritizing the way it ranks it’s videos, and it will have real impacts on your paid and earned media.
- Instagram / Facebook are revolutionizing the way you book appointments and set office hours.
- Condé Nast’s golf magazine is allegedly worth $30 Million in 2019, though print is dead and dying
The Hussle Continues: I made a promise to myself that I wouldn’t attempt to pen this until I could speak about you without crying. But I lied. Truth is the idea of you not being here will forever bring tears to my eyes. What’s worse than a dream deferred? Countless years of hard work and dedication snuffed out over pride. The final dimming of your light made the world a bit darker. The mourning after left me unable to get out of bed. It took me 72 hours to even attempt to breathe again. It took me several weeks to compose myself, again. It took me months to even write, again, and even now I am still overwhelmed with grief. They say grief is the final act of love. You were special, Nip. A life force ordained by God himself, and it showed. You made us better in knowing you, and you made the world greater with your existence. For that, I will forever be proud of you. Forever.