You have to fight through some bad days to earn the best days of your life.
Outrage is the new viral, and it’s making cents. In the land between Jussie Smollett’s accusations, Gucci’s blackface turtleneck and a Burberry noose,
being offensive is turning misdirected marketing angst into profit.
Nothing drives CPMs like hyperlinked rage. Though the offenders may not
have directly seen the gain, reporting outlets have shown being
offensive is profitable. Over the course of 2 1/2 weeks, Jussie drove a
disproportionate amount of referral traffic to CNN, USA Today, and
Deadline, reflecting in upticks in their respective Alexa ranks. When was the last time you hit those dot coms on purpose? Consumer efforts to garner updates on what is or isn’t a lie, marred with the culmination of self-interest and cancel culture, led to increased click-thrus and yet no one actually “knows” what happened. Gucci’s organic sales rose by 28.1%,
and the rest of us now remember that Burberry exists. Be advised,
though lucrative, profiteering off of racism is just another form of
racism. Disrespectful products and objectionable actions aren’t worthy
of the dollars they generate, and apologies after the fact are utter
bullsh*t.
Sheer genius: Blac Chyna converting her Instagram relationship status into a monetizable emblematic token of rap success is a true ode to feminism.
A poor ally is a ‘Rockstar’:
Post Malone had one job at the GRAMMY Awards and he failed. The
expectation was for Malone to leverage the platform, afforded to him by
21 Savage’s musical contributions, to bring attention to ICE and
Savage’s immigration woes. Unlike Ludwig, Malone stayed silent. Before the show’s cessation, media outlets and influencers alike, were serviced staged publicity photos
of Post wearing a “Free 21 Savage” shirt backstage, as though the
picture would serve a greater offering than utilizing a nationally
televised stage.
Link-amaya:
- As Facebook searches for content that actually makes you want to spend time on their platform, approximately two-thirds of your favorite Facebook Watch shows aren’t coming back.
- Donald Glover has secured his bag as he and his former label, Glassnote, officially come to an agreement over outstanding streaming royalties.
- TikTok has surpassed 1 Billion downloads, doubling over the amount of downloads Instagram garnered within the last year.
- Tesla retail stores are shuttering as their parent company shifts to a more online-centric sales strategy.
- Wasn’t slavery was a choice? Now that Kanye West can’t retire, he’s 180’d his original stance.
- A black man just took over a neo-Nazi group and things are about to get systematically spicy.
For Hustle: A dear friend of mine recently began to documenting her journey as she battles cancer. She’s a mother, a fighter, and every day I am inspired by her relentless pursuit of life and love. Today’s newsletter is dedicated to her. If the last 15 years of our friendship has taught me anything, it’s that cancer is nothing she can’t conquer. Love you Karlie.
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