Showing up isn’t enough. We need more than that now. Your job is to do what is necessary, not what is sufficient.
Unfollowing
all your friends on Instagram is not marketing. It’s lazy and
unoriginal. Deleting everything off your timeline in-advance of a
project rollout is tired and uninspired. Instagram is important, but not
everything. Recent complaints about an algorithm gone awry
show that people feel more entitled to engagement than they do
delivering a product worth consuming. There is no fool-proof get
engagement quick scheme. Who needs followers when you have community? Revamp your strategy. Focus less on trying to make a big splash and more on learning how to tread water, consistently.
Going viral: Adele “what’s good?” 88rising really gets it.
Mutually assured destruction: Hip-Hop can’t afford it’s very own #MeToo moment…even though it’s long overdue.
R. Kelly’s pedophilia and predatory behavior has never been a secret.
There has never been a lack of proof or testimonials. People chose not
to look. No one cared enough about the victims. The impoverished and
disenfranchised are not the ideal candidates of empathy when you hold
your own misgivings. The children that were victimized became sacrifices
in exchange for musical genius. Predators in music cloak themselves in
executive roles weaved into the fabric of culture. Pulling at the seams
of transgressions will expose everybody, and this industry isn’t ready
to be naked or crippled, yet.
Hot-ish Links:
- Move over IG stories, Youtube “Reels” is a thing, and might a problem as Youtube reluctantly finds ways to adopt vertical video.
- Twitch is here to stay, for now.
- Digital editorial continues to wane; Buzzfeed experiences deep cuts while one of the most prominent digital media investors has pulled out leaving entities like Mashable, Mic, Maker Studios and Bustle Digital Group in murky water.
- Long-form, well-produced, user-generated video content is the future, and Facebook Watch quietly surpassing 400m active viewers shows they are leading the charge.
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