Jay-Z, NBA 2K13 Executive Producer

Jay-Z has been adding more and more brands by the day to his portfolio… In the last week alone, Jay-Z has been featured in the Duracell’s Powermat commercial, Budweiser‘s “Made In America” commercial, and now NBA 2K13‘s commercial… For those of you who aren’t gamers, NBA 2K is a basketball game available on various gaming consoles. — The commercial itself reveals that not only is Jay-Z‘s music being featured in the soundtrack for the game, he’s also serving as executive producer for the release… What does Mr. Carter not do?