Rocawear Lays Off Half Of Their Staff

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According to the NYPost Jay-Z‘s other baby is starving…

Rocawear — the hip-hop clothing brand founded in 1999 by rapper entrepreneurs Shawn “Jay-Z” Carter and Damon Dash — laid off half the staff of its men’s and boys apparel division on Jan. 6, one day before Jay-Z’s wife, Beyoncé Knowles, gave birth to the couple’s baby girl. Rocawear’s New York headquarters — a 40,000-square-foot facility at 1411 Broadway where Jay-Z took an office in 2009 — fired 28 of its 56 workers for “economic” reasons, according to documents filed with the New York State Department of Labor.

Hip-hop isn’t resilient to lay offs. And to be real, Jay-Z hasn’t had majority ownership of the Rocawear brand since 2007 when it was bought out by Iconix for $204 million. The recent firings probably have something to do with the That’s Rocawear campaign not being a successful as the brand would have hoped it to be, as well as Jay-Z‘s promotional contract has expiring. Irregardless I’m not surprised. Urban apparel has lost market value. Too many brands not enough people.