Rocawear Lays Off Half Of Their Staff

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According to the NYPost Jay-Z‘s other baby is starving…

Rocawear — the hip-hop clothing brand founded in 1999 by rapper entrepreneurs Shawn “Jay-Z” Carter and Damon Dash — laid off half the staff of its men’s and boys apparel division on Jan. 6, one day before Jay-Z’s wife, Beyoncé Knowles, gave birth to the couple’s baby girl. Rocawear’s New York headquarters — a 40,000-square-foot facility at 1411 Broadway where Jay-Z took an office in 2009 — fired 28 of its 56 workers for “economic” reasons, according to documents filed with the New York State Department of Labor.

Hip-hop isn’t resilient to lay offs. And to be real, Jay-Z hasn’t had majority ownership of the Rocawear brand since 2007 when it was bought out by Iconix for $204 million. The recent firings probably have something to do with the That’s Rocawear campaign not being a successful as the brand would have hoped it to be, as well as Jay-Z‘s promotional contract has expiring. Irregardless I’m not surprised. Urban apparel has lost market value. Too many brands not enough people.

happywheels

Miss Dimplez doesn't believe in vacations, laziness or getting tired. As one of the industry's most sought after digital mavens, Dimplez keeps her spear sharp by editorializing the news and media she handles, encounters, or creates with her clients on a daily basis.